A Two-Person Production Studio
A Two-Person Production Studio
Designing Custom Learning and
Brand Ecosystems
Designing Custom Learning and
Brand Ecosystems
We strip away unnecessary complexity.
Strategy, instructional design, video production, design, and systems architecture: unified by one vision.
We strip away unnecessary complexity.
Strategy, instructional design, video production, design, and systems architecture: unified by one vision.
Testimonials
Testimonials
Testimonials
THE 2026 Essential Brand Package
Eliminate decision paralysis.
We audit your brand positioning, marketing, and services
to reveal your most intentional path forward.
Discovery Call (26 min): A focused session to define your primary bottleneck.
Comprehensive Audit: A deep-dive look at your brand positioning, current marketing, and product/service suite.
Audit Discussion (1-hour call): A collaborative session to walk through our findings and strategic recommendations.
Written Action Plan (PDF): Your custom roadmap for implementation, designed for immediate execution.
26-day Email Support: Direct access to Jo and Lana as you begin your transition.
Special New Year Rate: $926 (January only).
Regular Price: $1,650.
This package is focused strictly on strategy and does not include production or implementation.
SECURE YOUR SPOT TODAY
THE 2026 Essential Brand Package
Eliminate decision paralysis.
We audit your brand positioning, marketing, and services
to reveal your most intentional path forward.
Discovery Call (26 min): A focused session to define your primary bottleneck.
Comprehensive Audit: A deep-dive look at your brand positioning, current marketing, and product/service suite.
Audit Discussion (1-hour call): A collaborative session to walk through our findings and strategic recommendations.
Written Action Plan (PDF): Your custom roadmap for implementation, designed for immediate execution.
26-day Email Support: Direct access to Jo and Lana as you begin your transition.
Special New Year Rate: $926 (January only).
Regular Price: $1,650.
This package is focused strictly on strategy and does not include production or implementation.
SECURE YOUR SPOT TODAY
THE 2026 Essential Brand Package
Eliminate decision paralysis.
We audit your brand positioning, marketing, and services
to reveal your most intentional path forward.
Discovery Call (26 min): A focused session to define your primary bottleneck.
Comprehensive Audit: A deep-dive look at your brand positioning, current marketing, and product/service suite.
Audit Discussion (1-hour call): A collaborative session to walk through our findings and strategic recommendations.
Written Action Plan (PDF): Your custom roadmap for implementation, designed for immediate execution.
26-day Email Support: Direct access to Jo and Lana as you begin your transition.
Special New Year Rate: $926 (January only).
Regular Price: $1,650.
This package is focused strictly on strategy and does not include production or implementation.
SECURE YOUR SPOT TODAY
THE 2026 Essential Brand Package
Eliminate decision paralysis.
We audit your brand positioning, marketing, and services
to reveal your most intentional path forward.
Discovery Call (26 min): A focused session to define your primary bottleneck.
Comprehensive Audit: A deep-dive look at your brand positioning, current marketing, and product/service suite.
Audit Discussion (1-hour call): A collaborative session to walk through our findings and strategic recommendations.
Written Action Plan (PDF): Your custom roadmap for implementation, designed for immediate execution.
26-day Email Support: Direct access to Jo and Lana as you begin your transition.
Special New Year Rate: $926 (January only).
Regular Price: $1,650.
This package is focused strictly on strategy and does not include production or implementation.
SECURE YOUR SPOT TODAY
Most brands break from
a lack of coordination.
a lack of
coordination.
Does your brand feel scattered?
Does your brand feel scattered?
Your messaging doesn't match your offer. Your content doesn't reflect your authority. Your systems are held together with duct tape and hope.
Your messaging doesn't match your offer. Your content doesn't reflect your authority. Your systems are held together with duct tape and hope.
Your messaging doesn't match your offer. Your content doesn't reflect your authority. Your systems are held together with duct tape and hope.
You're hiring freelancers to patch the gaps. Maybe a designer here, a video editor there, and how about a strategist who doesn't understand your business.
You're hiring freelancers to patch the gaps. Maybe a designer here, a video editor there, and how about a strategist who doesn't understand your business.
You're hiring freelancers to patch the gaps. Maybe a designer here, a video editor there, and how about a strategist who doesn't understand your business.
And you're the one translating between all of them, trying to hold the vision together. You're stuck managing 13 freelancers who've never talked to each other.
And you're the one translating between all of them, trying to hold the vision together. You're stuck managing 13 freelancers who've never talked to each other.
And you're the one translating between all of them, trying to hold the vision together. You're stuck managing 13 freelancers who've never talked to each other.
We build brands
We build brands
differently.
differently.
要素 yōso means "essential elements" in Japanese. It's our philosophy: strip away the noise, build only what matters, create with intention.
We're a two-person studio that sees the whole picture and executes it completely. Sometimes, a duo who's done the full journey and knows how the pieces fit together is enough.
要素 yōso - essential elements only
要素 yōso means "essential elements" in Japanese. It's our philosophy: strip away the noise, build only what matters, create with intention.
We're a two-person studio that sees the whole picture and executes it completely. Sometimes, a duo who's done the full journey and knows how the pieces fit together is enough.
要素 yōso - essential elements only
The Yōso 90-Day
Transformation
Build a complete brand ecosystem from foundation to launch. For creators, small teams, and startups who want a cohesive brand.
Three phases, 12 weekly calls, dedicated workspace, and async support.
You go from scattered to aligned in 90 days with a complete brand ecosystem ready to grow.
LEARN MORE →
Build a complete brand ecosystem from foundation to launch. For creators, small teams, and startups who want a cohesive brand.
Three phases, 12 weekly calls, dedicated workspace, and async support.
You go from scattered to aligned in 90 days with a complete brand ecosystem ready to grow.
LEARN MORE →
Not sure where to start?
Take The Yōso Brand Quiz
The Yōso Brand Quiz is a diagnostic tool that reveals exactly which of the 7 essential elements is broken. Answer 21 questions, calculate your score, and get a clear roadmap for what to fix first.
The Yōso Brand Quiz is a diagnostic tool that reveals exactly which of the 7 essential elements is broken. Answer 21 questions, calculate your score, and get a clear roadmap for what to fix first.
Enter your email to download the quiz.
Enter your email to download the quiz.
Strip away the noise.
Build only what
matters.
BOOK A CALL
