CLIENT 01Photography calendar and online shop
November 2025 | Photography Brand
Moving a curated collection of South Australian bird photography from a private archive into a professional, live ecosystem.
“Yoso Studio - Jo & Lana, helped me immensely to open my first Etsy store and publish a product.
I have a full library of photos but was too overwhelmed with options to know where to begin with online products. This decision paralysis stopped me from starting anything at all!”
Phase 1: Discovery & intent
The challenge: Establishing a clear direction for a vast photography collection and identifying the most effective platform for a quiet, artist-led launch.
Strategic Guidance: Collaborated on the initial product ideas, moving from broad concepts to a focused 2026 Calendar launch.
Platform Selection: Researched and identified Gelato as the ideal production partner and Etsy as the primary marketplace to ensure a seamless, low-maintenance operational flow.
Phase 2: Visual identity & design
The challenge: Designing a cohesive visual theme that honors the photography without overwhelming it.
The Visual Essence:
Calendar Curation: Selected 12 essential bird photographs representing the South Australian landscape.
Custom Cover Design: Designed a minimalist, high-impact front cover for the "2026 South Australian Birds" calendar.
Storefront Identity: Established the visual presence of the Etsy shop, ensuring the branding felt as professional as the art itself.
Results
A fully functional, integrated artist ecosystem where followers can now purchase physical goods.
Deliverable Summary:
Integrated Marketplace: Live Etsy shop with global fulfillment via Gelato.
2026 Calendar: Complete design from front cover to monthly layouts.
Strategic Roadmap: Advice on expanding the ecosystem into future offerings like planners and postcards.
“I am very happy with the support I was given throughout and felt my goals and work were valued by both of them the whole way. I’d encourage anyone to work with Yōso Studio no matter how big or small your project! I would be happy to work with Yōso Studio again.”