CLIENT 01Photography calendar and online shop
November 2025 | Photography Brand
Moving a curated collection of South Australian bird photography from a private archive into a professional, live ecosystem.
“Yoso Studio - Jo & Lana, helped me immensely to open my first Etsy store and publish a product.
I have a full library of photos but was too overwhelmed with options to know where to begin with online products. This decision paralysis stopped me from starting anything at all!”
Phase 1: Discovery & intent
The challenge: Establishing a clear direction for a vast photography collection and identifying the most effective platform for a quiet, artist-led launch.
Strategic Guidance: Collaborated on the initial product ideas, moving from broad concepts to a focused 2026 Calendar launch.
Platform Selection: Researched and identified Gelato as the ideal production partner and Etsy as the primary marketplace to ensure a seamless, low-maintenance operational flow.
Phase 2: Visual identity & design
The challenge: Designing a cohesive visual theme that honours the photography without overwhelming it.
The Visual Essence:
Calendar Curation: Selected 12 essential bird photographs representing the South Australian landscape.
Custom Cover Design: Designed a minimalist, high-impact front cover for the "2026 South Australian Birds" calendar.
Store front Identity: Established the visual presence of the Etsy shop, ensuring the branding felt as professional as the art itself.
Results
A fully functional, integrated artist ecosystem where followers can now purchase physical goods.
Deliverable Summary:
Integrated Marketplace: Live Etsy shop with global fulfillment via Gelato.
2026 Calendar: Complete design from front cover to monthly layouts.
Strategic Roadmap: Advice on expanding the ecosystem into future offerings like planners notebooks and postcards.
“I am very happy with the support I was given throughout and felt my goals and work were valued by both of them (Jo & Lana) the whole way.
I'd encourage anyone to work with Yōso Studio no matter how big or small your project! I would be happy to work with Yōso Studio again.”
— Saxon, Photographer