CLIENT 02

The Learning Blueprint

November 2025 - January 2026 | Coaching, Brand Strategy & Course Overhaul

A comprehensive, two-phase evolution of a senior learning designer’s core offer, moving from strategy to a fully immersive, visually cohesive course ecosystem.

Title slide of a presentation titled 'The Learning Blueprint: Foundations' by Sarah Sniderman from Learning Codes Inc. on a blue grid background with geometric line art.
A digital blueprint-style flowchart illustrating the foundations of a learning course, including steps like welcome, getting started, setting objectives, selecting content, identifying format and strategies, summary and next steps, with icons of a pe
Educational infographic with a dark blue background and geometric patterns. Title in green text reads 'Everything Starts with Learning Objectives.' It explains what a learning objective is, stating it expresses what a learner will know, feel, or do a
Cover slide of a presentation titled "The Learning Blueprint: Foundations" by Sarah Sniderman from Learning Codes Inc., featuring a blue background with abstract geometric line art.

Video Sample

The project included professionally edited videos.

Designed exclusively for The Learning Blueprint. All rights retained by 要素 Yōso Studio.

"You've done an amazing job already helping me sort out my thoughts and approach to launching my online course - all straightforward and simple but effective advice - much appreciated!"

— Senior Learning Designer

Phase 1: Strategy & clarity

The challenge: Establishing a foundational presence for a high-level educational offer

Brand Positioning: Developed a clear positioning document and "Quick Start" guidance to build early visibility on LinkedIn.

Course Audit: Conducted a deep, 10-15 page review of "The Learning Blueprint" to refine its structure and learning design.

The Bridge (Lead Magnet): Wrote content for a professional PDF to attract ideal clients and bridge the gap between social presence and enrolment.

Essential Elements Delivered:

  • Brand Positioning & LinkedIn Strategy Documents

  • 3-Month Content Roadmap

  • Professional Lead Magnet PDF content

Phase 2: Production & integration

The challenge: Revitalising the entire course experience through high-fidelity visuals and interactive elements.

The Visual Essence (Graphics & Design):

  • Custom Infographics: Created a total of 21 specialized graphics used across PDFs, videos, and Teachable.

  • Cohesive Theme: Established a complete visual identity, including a customized color palette and typography.

  • "Your Blueprint" Template: Designed a professional, fillable PDF template with progress tracking for students.

The Living Narrative (Video & Interactivity):

  • Video Assets: Produced professionally edited videos, including new intro segments, synchronised visuals for existing audio, and revised Call-to-Action scripts.

  • Interactive Checkpoints: Provided guidance for creating quizzes and reflection activities directly into the Teachable platform to enhance student accountability.

PDFs: A total of 6 PDFs for lessons, templates, scripts, and draft lead magnet.

Results

By the end of this partnership, their vision was transformed into a launch-ready, conversion-optimised course ecosystem.

Deliverable Summary:

  • Visual Rebrand: 21 custom infographics and a cohesive digital theme.

  • Video Library: 3 synchronized, fully designed & produced visuals for existing audio assets.

  • Interactive Experience: Guidance for quizzes and reflections to be built into the learning flow.

  • Self-Sustaining Funnel: Branded lead magnet content with LinkedIn templates.

“The feedback from the two of you (Jo & Lana) has been a wonderful opportunity for me to revisit and reconsider the course, and really see it with new eyes. If it has an impact on learners down the road, you two definitely deserve some of the credit! I’m excited to experience it with the animations and graphics.”
— Sarah
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