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Join the wait list for our next Leaving the 9-to-5 workshop!
Jo & Lana will be in contact when the workshop registration opens.
Leaving the 9-to-5
Do you feel the pull to leave your traditional job? Do you feel that you’re destined for something greater than the usual career trajectory? Have you been dreaming of building your own business?
You already have what it takes. You just don't know how to see it yet.
The reason most people don't leave their 9-to-5 isn't always money. It isn't timing. It isn't the economy.
It's this: they don't know what they'd even offer.
They've spent years getting really, really good at something inside a system that owns it. And when they imagine leaving, they hit a wall: That was my job. That wasn't anything special.
But it was. It always was.
The skill that made you good at your job is the exact skill someone out there will pay for. You just need to learn how to translate it… out of the job title, out of the company context, and into something that belongs to you.
That's what this workshop is about.
We walked, so you can run:
We signed our first client for $6,150 with no audience and a studio we'd launched three weeks earlier.
We didn't do it by learning sales tactics overnight. We did it by finally understanding how to take over a decade of traditional & corporate experience and turn it into a service someone would pay for.
That's the skill translation. And it's the thing we're teaching on May 23rd.
This workshop is for you if:
You're still inside the 9-to-5, feeling the pull but stuck on "what would I even do"
You're planning your exit but can't figure out what to offer or who to offer it to
You've already left and you're in the messy, quiet uncertainty of starting over
If you’re currently inside the 9-to-5 and dreaming of the exit, but the fear of the "financial dip" is what’s keeping you stuck, we want to invite you to this workshop.
We focus on the reality of leaving the 9-to-5, and it’s open to everyone. Whether you're thinking of leaving, you're in the middle of it, or you've already left... you're invited.
What we will cover
How to Translate Your 9-to-5 Skills Into a Service
We walk you through the exact steps I’ve taken to identify what we had, who needed it, and how to package it into something real. You'll leave this session with a mapped answer to: what do I offer, and who would pay for it.
The Emotional & Psychological
The identity crisis. The productivity guilt. The biological panic of watching your savings shrink. We talk about all of it honestly (because pretending it's easy doesn't help anyone.)
Concrete Strategy + The $6,000 Case Study
The full breakdown of how we signed a premium client from scratch. The outreach, the call, the proposals, the ghosting, the midnight payment. What worked, what we'd never do again, and how you can apply it from wherever you are right now.
Resources, Platforms & Tools
A look inside the exact digital ecosystem we use to run a two-person studio (what we use and why.)
For the Writers
A dedicated segment on how to start writing online, find your voice, and turn your words into an intentional brand.
Guided Reflections
We slow down. We give you space to sit with what you truly want.
By the end of this workshop, you will have officially started your journey.
Materials included:
The "Leaving the 9-to-5" Reflection Guide (a fillable PDF to help you map your exit plan)
Full recording of the live session for lifetime access
The story behind the workshop
In 2024, Lana and Jo took the biggest risk of their lives and left their traditional jobs.
After many years of working in “stable” careers that made their families proud, they were ready to take the leap.
Jo spent over a decade as a teacher, only to realise (in Japan) she was stuck in a system that didn't value her mind or creativity. After a brief, exhausting stint at a startup where she was overworked and undervalued, she finally chose to bet on herself, walk away, and build her own studio.
Lana came from the corporate world. She had a high-paying, stable job that looked amazing on paper, but deep down, it was draining her soul. She was mentally surviving each week just to make money to leave. She always dreamed of something more, leaving behind a traditional career path to one day own and run her own small business, but she didn’t know when or how to start.