Yōso Notes

A collection of reflections on building our studio, rooted in the belief that your business should be a natural extension of your life & soul.

yōso translates to “essential elements”. It is the philosophy of stripping away the noise & building a business that breathes.

Jo Baquirin 15/5/26 Jo Baquirin 15/5/26

landing a $6,000 client project with 3 followers

proof that you don't need a loud audience to build a self-sustaining business

Jo Baquirin 6/5/26 Jo Baquirin 6/5/26

fastest “no” of my life

Jo Baquirin 29/4/26 Jo Baquirin 29/4/26

small business pov: when you feel like a failure & you’re worried about paying rent

Jo Baquirin 22/4/26 Jo Baquirin 22/4/26

you quit the 9-to-5 to reclaim your time, yet you still treat rest like a moral failure

Jo Baquirin 15/4/26 Jo Baquirin 15/4/26

this is an honest audit of loneliness

Jo Baquirin 9/4/26 Jo Baquirin 9/4/26

choose, learn, or understand what you can do, build a personal brand & sustain your life financially around your skills

Jo Baquirin 1/4/26 Jo Baquirin 1/4/26

a practical guide to survive life after the 9-5, identity crisis, and building a brand/business on bedrock

Jo Baquirin 25/3/26 Jo Baquirin 25/3/26

the three layers of yōso studio’s bedrock

Jo Baquirin 13/3/26 Jo Baquirin 13/3/26

it’s so difficult that you meet yourself down at the bottom so many times

Jo Baquirin 18/2/26 Jo Baquirin 18/2/26

how about instead of intense changes & decisions, we do intentional?

Jo Baquirin 21/1/26 Jo Baquirin 21/1/26

stop trying to erase yourself to fit into a niche

Jo Baquirin 15/12/25 Jo Baquirin 15/12/25

three years of living there transformed my soul

Jo Baquirin 28/11/25 Jo Baquirin 28/11/25

yes, i hate credentials